If you prefer to go to an older pub because you believe it has more character, then it can be hard to explain why to those who prefer a modern bar. However, surveys have shown the main features that people are looking out for when they choose their pub are the following:
- The main point that is important is that the pub serves food. Many people want to make sure that they can get something good to eat when they go out – they want the pub to have a home away from home atmosphere because they are no longer just places where you go for a drink. These days the whole family can head out to the pub for a good time.
- Continuing the home away from home atmosphere, another thing that customers want is a beer garden. Outside space is at a premium, particularly in city pubs, so the ability to relax in the sunshine and enjoy a drink helps to make a pub feel more welcoming. Most pubs have expanded on this idea now and have an area set aside as a play area for children to make it even more welcoming for families.
- Older pubs tend to already have a fireplace but more than half of customers look for a feature such as this. They find it homely and it can be very relaxing at the end of the day. A good welcome is not just in the fixtures and fittings though with many people saying that they also appreciate friendly staff who get to know the customers properly.
- Entertainment features such as live music and pub quizzes are seen to be less essential, but around a third of people still appreciate them. The one thing that the vast majority of people agree on though is that the fruit machines are not necessarily a welcome addition to the perfect pub.